Rula

VP of Sales

Rula is a leading behavioral healthcare company, reimagining how people access high-quality, affordable care. Driven by the belief that improved access to mental healthcare benefits patients, providers, and payers alike, Rula is on a mission to make mental healthcare work for everyone. By removing barriers and strengthening connections between patients, providers, and payers, the company is focused on improving mental health outcomes for all.

STAGE Series B
INDUSTRY Marketplace, Health-tech
FUNDING $110.9MM
INVESTORS Upfront Ventures, Wing VC, Tribe Capital

 
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 Days to Close

58 days

Candidates Interviewed by Rula

8

Days to Intro

8

 
 
 

Nicole Gillett Wolfe

Nicole is a results-driven sales leader with over 15 years of experience leading high-performing teams across B2B sectors like HR, healthcare, and wellness. At ClassPass, she built the B2B sales engine, scaling the team to 60+ members, and at Preply, she expanded into new verticals, driving 15% of overall revenue. Nicole brings proven expertise in scaling teams and entering new markets to propel Rula’s growth.

 
 

Role Criteria

  • Experience leading sales and business development for a successful hypergrowth start-up while managing a team quota of $50M

  • Possessing a successful and repeatable playbook in sourcing and closing deals within a new-verticals segment

  • Pre-existing relationships with potential partners that could convert to new customers within the first six months

  • Ability to oversee more than just the sales team, including account management, sales operations, and marketing

 
 
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